In this day and age, what is SEO for 2020? This question was probably on the lips of every webmaster a couple years ago when Google’s Panda took effect, but the truth is that SEO is much more dynamic than ever before. Even with a relatively stable Search Engine Optimization (SEO) methodology in place for today’s business, there are bound to be some changes that the industry has yet to see.
Today’s SEO techniques revolve almost exclusively around two main areas: content and link building. The content aspect of SEO refers to the quality of the content that your website provides — the things that your readers come to ‘read’ first before they decide whether or not to click on your site’s home page. The second area of SEO is much more linked to the success of that content. Therefore, it is critical that your links build high quality, one-way links, ensuring that content is not devalued by the existence of back links.
What is SEO for 2020? In terms of the changing search engine optimization landscape, content is becoming ever more important. Publishers and webmasters are demanding more out of their search engine optimization, demanding more from Google itself. As a result, there are a number of new trends arising in the area of search engine optimization that are creating opportunities for webmasters and publishers beyond the traditional SEO.
Social media is the focus of most attention in the area of search engine optimization. This focus has created new opportunities for the business owner looking to optimize his or her website for the future. Social media is often used to leverage current search engine rankings by creating a larger presence within popular social media networks and driving traffic to your website. However, the rise of loosely defined ‘purist’ or ‘traditional’ strategies poses a challenge to SEO in the future. What is SEO for 2020?
As mentioned previously, the biggest change will be the focus on content through social media. It is true that Google is heavily relying upon the volume of content submitted by users, but this trend may just be the beginning. Users themselves are likely to begin submitting far more content as they become more engaged with these platforms. The result of this increased focus on content will probably result in search engine optimization services becoming more critical as well.
It’s hard to say what the future holds for search engine optimization. The pace by which internet users continue to evolve their online experience will continue to influence any efforts to create unique content. The increasing emphasis on content through social media may prove to be a major turning point for SEO in the coming years. It remains to be seen whether or not this trend will impact on SEO in the long run, but it is certainly an interesting area to consider in the long term.